Email Marketing for Dummies Here The Unbelievable Book DJVU

Ebook's Category: "Business" Available Format: TXT, PDF, RTF, DOC, MOBI, iBook, ePub, FB2, DJVU
E-mail Marketing for Dummies
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Original EBook Title: EMail Marketing For Dummies® (For Dummies) More Info: Paperback, 336 pages
Published First Time: November 20th 2007 by For Dummies (first published November 2nd 2007) Language of Ebook: English
Book Tags: Business Book Stars: 3.13 of 5 stars

Electronic Book Description:

E-mail seems like a terrific marketing tool -- until you think about all that spam clogging up your own inbox. But of course YOUR message isn't spam. So how do you use e-mail to market without becoming a spammer?Done properly, e-mail marketing is highly effective. "E-Mail Marketing For Dummies" can help you send your message to the inboxes of the world while observing prof E-mail seems like a terrific marketing tool -- until you think about all that spam clogging up your own inbox. But of course YOUR message isn't spam. So how do you use e-mail to market without becoming a spammer?Done properly, e-mail marketing is highly effective. "E-Mail Marketing For Dummies" can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with current laws. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working. You'll be able to: Combine e-mail with other marketing mediaDevelop a winning strategy, build a quality e-mail list, and find successComply with anti-spam lawsSet reasonable objectivesDecide whether to use an e-mail service providerBrand your e-mailsBuild relationships with your customersIncrease your "open" rate and find out who's actually opening your e-mailsUse e-mail to improve search engine optimization
And if you're not a bona fide, pocket-protector-carrying geek, this book is perfect. It's written for business people who need to get return on their time as well as their marketing efforts. Whether you read it straight through or dive right into the part you need most, "E-Mail Marketing For Dummies" is all about using e-mail to help your business prosper.

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